Talkin’ to the People

I will be out on the streets all day today talking to the citizens of Toronto.  I’m creating some video footage for Virgin Mobile as part of their new marketing campaign called ‘Fearless’. I will be asking people what they’re afraid of, who they think is the most fearless, and other questions related to being fearless.  The marketing campaign is called ‘Fearless’ and I will be talking to people about anything related to being fearless.  Makes sense, right? In the corporate world, they call that synergy.

I’ve never really done anything like this before. I know that a lot of people with whom I attempt to converse will brush me off and continue on their way. Ironically, I have a fear of rejection so I will be conquering my fears while talking to people about their fears.  I also have a fear of failure so let’s hope that trumps everything and these videos kick some serious ass.

I’ll let you know when the videos are live on the Virgin website. In the meantime, I am outta here to talk to some Torontonians.

~ by djdemers on October 20, 2009.